Graphic Design: Branding and Identity Training Scheme
Level 5

Graphic Design: Branding and Identity Training Scheme

  • Study for free

    Explore fees-free training options here.

  • Locations and dates


    21 February 2022
    18 July 2022
  • Study options


  • Length

    20 weeks including 2 week study break

  • Total credits


  • Fees


    Compulsory Student Services Fee also applies ($240 for fulltime students).
    Fees listed are for each year of the programme, indicative only and may vary with course selection. View course details for individual fees.

  • National qualification code


Online programme.

This graphic design online course introduces you to the principles of branding and identity design.

Branding is the process of creating and maintaining unique names and images for products or services in order to establish long lasting relationships with consumers. Though branding has a broad scope and also deals with things like mission statements, strategic plans, brand positioning and implementation, this course will mainly focus on the visual side of branding and the powerful role played by logo's and other repetitive, stylistic elements in the building and rebuilding of brands.

The purpose of a visual identity is to represent a thought or an idea connected to a business or a product. A logo or identity stands in for the business, service or product it represents and over time may even become synonymous with what it represents.

Effective visual identities and logo designs tend to be both simple and ingenious. Their (perceived) simplicity makes them easy to read at various sizes and easy to recognize among the thousands of identities that surround them. At the same time something clever about their design should prevent them from becoming plain and make them memorable instead. This can be anything from an extra added element, a second or even third layer in the design you may not notice the first time you see it; a visual quirk, distinguished element or clever use of whitespace in a logo or identity helps to add interest and personality.

Strong logos and brand identities are timeless. As a designer you want to aim for designs that suits the brand, not just now but for as long as you expect the product or service to be around. Great design is likely to be perceived as such because of its conceptual and/or visual ingenuity. It holds the power to remain interesting after the first time you have seen it, which may be due to a combination of some or all of the following characteristics:

  • thorough research at the base of the design
  • an original and clever concept at the heart of the design
  • a great execution of the idea using the principles of design
  • characteristic, stylish and appropriate use of typographycolour and other supportive design elements
  • clever, playful and varied application of the brand identity across different media and contexts.

In this programme we will explore all of the bolded topics above, but we’ll also look into the processes of idea generation, sketching, preparing for print and discuss the importance and use of design briefs, style guides, and brand stories.

This programme can be taken as a one off course for people who want to increase their knowledge in this particular area, as an elective course for students already studying on the NMIT Bachelor of Arts and Media, or as a taster course for people considering further study in the Creative Industries.

Key information for students

Entry requirements

Minimum requirements Learn more

Academic: Minimum of 42 credits at Level 3 or above on the NZQF, including at least 14 credits at NCEA Level 3 (or equivalent) in each of 2 subjects, of which at least 1 relates to English and at least 1 is from the subject list below; with a further 14 credits at Level 3 or above from no more than 2 further domains on the NZQF. Design, Painting, Printmaking, Graphics, Technology, Sculpture, History of Art, Photography, Media Studies, Design (Practical Art), Graphics, English, History, Music Studies, Social Studies, Painting (Practical Art), Photography (Practical Art), Printmaking (Practical Art), Sculpture (Practical Art), Technology, Drama Or A recognised art/media/IT foundation programme or equivalent, e.g. New Zealand Certificate in Arts and Design (L4), or New Zealand Certificate in Computing (Advanced User) (L4) Applicants over the age of 20: No academic requirements. English Language: A level of English sufficient to be able to study the Training Scheme. Students whose first language is not English: IELTS overall Academic Band score of at least 6 (with at least 5.5 in each component), issued within the last two years Or an equivalent qualification*. Other Requirements: reasonable level of computer literacy. The Training Schemes involve producing work in electronic forms. Applicants accepted onto the Training Schemes without sufficient computer literacy will be invited to make use of NMIT's computer facilities in order to bring their computer skills up to a sufficient standard to succeed in their studies. Portfolio: Applicants may submit a portfolio of work showing ability in digital media and design. This may include a selection of: * Sketchbooks/workbooks showing the development of ideas Digital media and design works, including both process works and finished works in the medium or field in which the applicant wishes to study * Photographic or digital records of any of the above Special Entry: available in exceptional circumstances

Detailed requirements

Duration Learn more

17 Weeks

Tuition fees

Annual Total qualification
Student fees Learn more $288 $288
Government tuition subsidy Learn more $1,634 $1,634
TOTAL Learn more $1,922 $1,922
Compulsory Student Services Fee
Student loan information Learn more StudyLink

Student success Learn more

Student success data is unavailable for this qualification.

National Graduate Outcomes Learn more

3 years after completion
Median earnings Learn more $35,776
Earnings range Learn more $26,007 - $43,735
In employment Learn more 65%
In further study Learn more 25%
On a benefit Learn more 6%

Note: All KIS information is the most recent available relating to domestic students only. Learn more about Key Information for Students








Close drawer

a page loading spinner