Graphic Design: Branding and Identity Training Scheme
Level 5

Graphic Design: Branding and Identity Training Scheme

  • NMIT is part of Te Pūkenga

    This means that you will now graduate with a Te Pūkenga qualification. Read more

  • Locations and dates


    17 February 2025
    14 July 2025
  • Study options


  • Length

    One semester including a 2 week study break

  • Total credits


  • Fees

    2024: $309 plus $41 Student Services Levy

    Compulsory Student Services Levy applies ($2 per credit).

    Fees listed are for each year of the programme, indicative only and may vary with course selection.

    View course details for individual fees.

  • National qualification code


Online programme.

This graphic design online course introduces you to the principles of branding and identity design.

Branding Project by Yi Liang

Branding is the process of creating and maintaining unique names and images for products or services to establish long-lasting relationships with consumers. Though branding has a broad scope and also deals with things like mission statements, strategic plans, brand positioning and implementation, this course will mainly focus on the visual side of branding, and the powerful role played by logos and other repetitive, stylistic elements in the building and rebuilding of brands.

The purpose of a visual identity is to represent a thought or an idea connected to a business or a product. A logo or identity stands in for the business, service or product it represents and, over time, may even become synonymous with what it represents.

This programme can be taken as a one-off course for people who want to increase their knowledge in this particular area, as an elective course for students already studying for the NMIT Bachelor of Arts and Media(external link), or as a taster course for people considering further study in the Creative Industries.








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