Graphic Design: Promotional Artwork Training Scheme
Level 5

Graphic Design: Promotional Artwork Training Scheme

  • Study for free

    Explore fees-free training options here.

  • Locations and dates


    21 February 2022
    18 July 2022
  • Study options


  • Length

    20 weeks including 2 week study break

  • Total credits


  • Fees

    2022: $293 plus $40 Student Services Levy

    Compulsory Student Services Fee also applies ($240 for fulltime students).
    Fees listed are for each year of the programme, indicative only and may vary with course selection. View course details for individual fees.

  • National qualification code


Online programme.

This graphic design online course introduces you to the principles of promotional artwork.

Effective promotional artwork is both eye-catching (visually appealing, attention-grabbing) as communicative - transferring an intended message, idea or emotion to the viewer. Successful promotional artwork has an effect that is directly connected to its purpose.

Posters need to be clear and concise, giving information quickly and be legible (easy to read), especially from a distance. Sometimes designers may choose to put greater emphasis on aesthetics than on legibility, depending on the poster’s purpose. In most situations though, you will want your audience to be able to take in the information without too much effort.

Flyers allow for more detailed information as people can take them home and decide/read more later.

Great promotional artwork is likely to be so because of its conceptual and/or visual ingenuity. It has the power to remain interesting long after the first time you have seen it. The lasting power of designs can usually be contributed to a combination of some of the following characteristics:

  • an original and clever concept
  • a balanced, well thought-through composition
  • eye-catching imagery and/or typography
  • creative, stylish use of design elements
  • clever application of design principles
  • inventive, well-targeted copy/content

In this course we will explore all of these ‘ingredients’ and will also discuss layouts, design briefs, colour use, prepress settings, image interpretation and responsible design.

The courses have a project-by-project structure. You will be graded by your project submissions. There are four main projects to work on in total. In addition to that you will have the opportunity to engage in weekly activities online that support your learning.

Key information for students

Entry requirements

Minimum requirements Learn more

Academic: Minimum of 42 credits at Level 3 or above on the NZQF, including at least 14 credits at NCEA Level 3 (or equivalent) in each of 2 subjects, of which at least 1 relates to English and at least 1 is from the subject list below; with a further 14 credits at Level 3 or above from no more than 2 further domains on the NZQF. Design, Painting, Printmaking, Graphics, Technology, Sculpture, History of Art, Photography, Media Studies, Design (Practical Art), Graphics, English, History, Music Studies, Social Studies, Painting (Practical Art), Photography (Practical Art), Printmaking (Practical Art), Sculpture (Practical Art), Technology, Drama Or A recognised art/media/IT foundation programme or equivalent, e.g. New Zealand Certificate in Arts and Design (L4), or New Zealand Certificate in Computing (Advanced User) (L4) Applicants over the age of 20: No academic requirements. English Language: A level of English sufficient to be able to study the Training Scheme. Students whose first language is not English: IELTS overall Academic Band score of at least 6 (with at least 5.5 in each component), issued within the last two years Or an equivalent qualification*. Other Requirements: reasonable level of computer literacy. The Training Schemes involve producing work in electronic forms. Applicants accepted onto the Training Schemes without sufficient computer literacy will be invited to make use of NMIT's computer facilities in order to bring their computer skills up to a sufficient standard to succeed in their studies. Portfolio: Applicants may submit a portfolio of work showing ability in digital media and design. This may include a selection of: * Sketchbooks/workbooks showing the development of ideas Digital media and design works, including both process works and finished works in the medium or field in which the applicant wishes to study * Photographic or digital records of any of the above Special Entry: available in exceptional circumstances

Detailed requirements
More information about entry to this qualification

Duration Learn more

17 Weeks

Student success Learn more

Student success data is unavailable for this qualification.

National Graduate Outcomes Learn more

3 years after completion
Median earnings Learn more $35,776
Earnings range Learn more $26,007 - $43,735
In employment Learn more 65%
In further study Learn more 25%
On a benefit Learn more 6%

Note: All KIS information is the most recent available relating to domestic students only. Learn more about Key Information for Students








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