Graphic Design: Promotional Artwork
Level 5

Graphic Design: Promotional Artwork

  • Fees Free eligible programme

    Learn more(external link)

  • Locations and dates

    Online:

    4 March 2019
    22 July 2019
  • Study options

    Online

  • Length

    20 weeks, including 2 week study break

  • Total credits

    20

  • Fees

    2018 $276 plus $40 Student Services Levy fee. 2019 $282 plus $40 Student Services Levy

    Fees listed are for each year of the programme, indicative only and may vary with course selection. View course details for individual fees.

  • National qualification code

    NE4845 - Graphic Design: Promotional Artwork

This graphic design online course introduces you to the principles of promotional artwork.

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Effective promotional artwork is both eye-catching (visually appealing, attention-grabbing) as communicative - transferring an intended message, idea or emotion to the viewer. Succesful promotional artwork has an effect that is directly connected to its purpose.

Posters need to be clear and concise, giving information quickly and be legible (easy to read), especially from a distance. Sometimes designers may choose to put greater emphasis on aesthetics than on legibility, depending on the poster’s purpose. In most situations though, you will want your audience to be able to take in the information without too much effort.

Flyers allow for more detailed information as people can take them home and decide/read more later.

Great promotional artwork is likely to be so because of its conceptual and/or visual ingenuity. It has the power to remain interesting long after the first time you have seen it. The lasting power of designs can usually be contributed to a combination of some of the following characteristics:

  • an original and clever concept
  • a balanced, well thought-through composition
  • eye-catching imagery and/or typography
  • creative, stylish use of design elements
  • clever application of design principles
  • inventive, well-targeted copy/content

In this course we will explore all of these ‘ingredients’ and will also discuss layouts, design briefs, colour use, prepress settings, image interpretation and responsible design.

The courses have a project-by-project structure. You will be graded by your project submissions. There are four main projects to work on in total. In addition to that you will have the opportunity to engage in weekly activities online that support your learning.

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