20 weeks, including 2 week study break
$276.00 plus $40.00 Student Services Levy fee
Fees listed are for each year of the programme, indicative only and may vary with course selection. Exact fees provided on request or application.
NE4845 - Graphic Design: Promotional Artwork
This graphic design online course introduces you to the principles of promotional artwork.
Effective promotional artwork is both eye-catching (visually appealing, attention-grabbing) as communicative - transferring an intended message, idea or emotion to the viewer. Succesful promotional artwork has an effect that is directly connected to its purpose.
Posters need to be clear and concise, giving information quickly and be legible (easy to read), especially from a distance. Sometimes designers may choose to put greater emphasis on aesthetics than on legibility, depending on the poster’s purpose. In most situations though, you will want your audience to be able to take in the information without too much effort.
Flyers allow for more detailed information as people can take them home and decide/read more later.
Great promotional artwork is likely to be so because of its conceptual and/or visual ingenuity. It has the power to remain interesting long after the first time you have seen it. The lasting power of designs can usually be contributed to a combination of some of the following characteristics:
In this course we will explore all of these ‘ingredients’ and will also discuss layouts, design briefs, colour use, prepress settings, image interpretation and responsible design.
The courses have a project-by-project structure. You will be graded by your project submissions. There are four main projects to work on in total. In addition to that you will have the opportunity to engage in weekly activities online that support your learning.