Graphic Design: Branding and Identity
Level 5

Graphic Design: Branding and Identity

  • Locations and dates

    Online:

    23 July 2018
  • Study options

    Online

  • Length

    20 weeks, including 2 week study break

  • Total credits

    20

  • Fees

    $276.00 plus $40.00 Student Services Levy fee

    Fees listed are for each year of the programme, indicative only and may vary with course selection. Exact fees provided on request or application.

  • National qualification code

    NE4844 - Graphic Design: Branding and Identity

This graphic design online course introduces you to the principles of branding and identity design.

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Branding is the process of creating and maintaining unique names and images for products or services in order to establish long lasting relationships with consumers. Though branding has a broad scope and also deals with things like mission statements, strategic plans, brand positioning and implementation, this course will mainly focus on the visual side of branding and the powerful role played by logo's and other repetitive, stylistic elements in the building and rebuilding of brands.

The purpose of a visual identity is to represent a thought or an idea connected to a business or a product. A logo or identity stands in for the business, service or product it represents and over time may even become synonymous with what it represents.

Effective visual identities and logo designs tend to be both simple and ingenious. Their (perceived) simplicity makes them easy to read at various sizes and easy to recognize among the thousands of identities that surround them. At the same time something clever about their design should prevent them from becoming plain and make them memorable instead. This can be anything from an extra added element, a second or even third layer in the design you may not notice the first time you see it; a visual quirk, distinguished element or clever use of whitespace in a logo or identity helps to add interest and personality.

Strong logos and brand identities are timeless. As a designer you want to aim for designs that suits the brand, not just now but for as long as you expect the product or service to be around. Great design is likely to be perceived as such because of its conceptual and/or visual ingenuity. It holds the power to remain interesting after the first time you have seen it, which may be due to a combination of some or all of the following characteristics:

  • thorough research at the base of the design
  • an original and clever concept at the heart of the design
  • a great execution of the idea using the principles of design
  • characteristic, stylish and appropriate use of typographycolour and other supportive design elements
  • clever, playful and varied application of the brand identity across different media and contexts.

In this programme we will explore all of the bolded topics above, but we’ll also look into the processes of idea generation, sketching, preparing for print and discuss the importance and use of design briefs, style guides, and brand stories.

This programme can be taken as a one off course for people who want to increase their knowledge in this particular area, as an elective course for students already studying on the NMIT Bachelor of Arts and Media, or as a taster course for people considering further study in the Creative Industries.

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