Business Enterprise Operations: Marketing
Level 8

Business Enterprise Operations: Marketing

GBE804 Business Enterprise Operations: Marketing

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This course develops the theoretical and practical constructs that define business enterprise management, by providing students with a detailed, practically based, understanding of the operational aspects of a new business enterprise. In particular, students will gain knowledge of marketing strategies for business enterprise; auditing and planning for competitive marketing environments; target marketing and customer profiling, marketing mix strategies (product, pricing, distribution and promotion); strategic analysis tools and marketing intelligence; and marketing growth strategies.

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